ELDDIS has become the latest manufacturer to impose a price freeze following last week’s NEC show.
The other volume manufacturers – Coachman, Lunar and Swift – all increased prices slightly after the Motorhome & Caravan 2011 Show, which was judged a runaway success with visitor numbers and caravan sales all on the up.
“Buying a caravan is a very large purchase and customers sometimes need a little more time to think it over before committing themselves,” said a statement from Elddis.
“For that reason Elddis has not increased its 2012 product prices and as a result our retailers are reporting strong sales from enquiries generated at the show and customers can still benefit from our competitive prices.
“Elddis is committed to offering high quality caravans at competitive prices, which offer our customers real value for money at every range level.”
Bailey prize freeze runs until December 31
Last week, Bailey of Bristol announced a price freeze in the wake of its successful NEC show, although this initiative only lasts for the rest of the calendar year.
“The decision to hold prices is out of step with some of the other manufacturers who have implemented price increases on their model ranges following the show,” said Bailey’s marketing supremo, Simon Howard.
“This means that Bailey products now look even better value in the current marketplace. Understandably in the current economic climate these retail prices cannot be guaranteed indefinitely and this offer will be for a limited period only.
“With overall standing stock in short supply availability for all models is likely to be strictly limited, therefore anybody considering a new Bailey caravan is advised to contact their local retailer as soon as possible to ensure that they do not miss out.”
There’s no mention of how long the Elddis prize freeze will last for, although a statement accompanying the announcement states that the brand has “no plans to implement any increases.”