LUNAR CARAVANS IS grabbing a stake in the entry level caravan market with the launch of an all-new brand.
Venus is a range of lightweight, compact and affordable caravans which the Preston-based manufacturer says are very different from other ranges built under the Lunar banner.
Light, bright and breezy
According to Lunar, the Venus models are aimed at caravanners wanting compact, lightweight caravans which are good value and easy to handle, whether on short breaks or touring holidays.
At launch, the range comprises four single-axle layouts. Two and four berth models are available and there is a fixed-bed option for those that want it. MTPLM weights for the range start at under 900kg.
Very different market
Sales and Marketing Director for the Venus brand, Martin Henderson, says “Venus Caravans has been developed to appeal to a very different market to the one served by our existing Lunar brand. There has been a substantial growth in the popularity of 2 berth and fixed bed caravans that are affordable, compact, and lightweight. We are, therefore, extremely excited to put 40 years of expertise into this new caravan brand. We are confident that Venus Caravans will be the lightest, most compact and most practical value for money caravans available in the market place.
Venus launches at the Motorhome, Caravan, and Camping show, at ExCel on 14-19 February 2011. For tickets to the show, click here
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