Swift Group launches TV advert

Caravan manufacturer Swift Group has launched a TV advert that will be appearing on Channel 4, Channel 5 and Sky Media channels.

The campaign, which debuted earlier this week, is taking the pleasure of touring to the TV screen, showing how a Swift van can offer a base for making memorable experiences, along with visiting new places.

Three models appear in the advert, including the Basecamp, a small caravan that is an ideal model for those who are after a sporty tourer.

The campaign will run until the end of April.

Jo Mitchell, head of marketing for Swift, commented: “We are really excited about going on TV for the first time with our ‘Every Swift has a Story’ ad campaign. It is a fantastic opportunity to get in front of a new, wider audience with a creative idea that perfectly communicates the joy of owning a Swift vehicle. The campaign is designed to raise brand awareness in an engaging and compelling way, drive purchase consideration and support sales through our unrivalled dealer network across the UK.”

Lead image: Swift Group / Vimeo

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Peter Byrne

Peter is the Content Editor for Practical Caravan and Practical Motorhome. With over half a decade of experience as a digital editor, Peter’s expertise spans from interiors and homes to food and design. Writing for the website – and occasionally the magazine – Peter oversees the online buying guides, features and news. His career to-date has seen him do everything from launching websites to giving a speech to 250 people at the Tower of London with less than 24 hours notice.