DANISH FIRM ISABELLA is reviving an old favourite for the 2021 season, extending a range that it only launched last year, but which has already won the awning category at our Tourer of the Year Awards.
The award-winning Cirrus 400 Air awning – Isabella’s first venture into inflatables under its own name – will now be joined by its 3m-wide sibling, the Cirrus 300 Air.
Just like the Cirrus 400, it is made from the same Isacryl material that graces Isabella’s top-notch Ambassador range.
There are also two new Air sun canopies, the Arc and the Y, in the same North colour scheme as the awnings. The Y has a highly innovative design with a triangular window.
The popular washable Forum awning, meanwhile, has come out of retirement, with a mega-frame that’s designed for permanent pitches. It will be available in the Etna colour scheme, which the company is launching this season to replace Flint, now discontinued. As its name implies, Etna, which will also be available in the Penta range, has been inspired by the Mediterranean landscape.
Isabella thinks that its warm colours will go down well with those people who use the same pitch for the whole season. The firm is also reintroducing harlequin stripes, this time with an asymmetric pattern, on the side of its awnings in Dawn, North and Etna.
It is also launching the Mega Space storage tent, if you need more room for bulky items. And there’s a new pole-based sun canopy: at 2.7m deep, the Loggia is the largest sun canopy that Isabella has ever produced, and is put up using three carbon fibre poles.
Despite the lockdown, Isabella managed to open a new 7000 square-metre factory in Poland, so production should be right on stream.
Quick history: Isabella
Isabella was established in 1957 by Søren Odgaard, who made a tent at home when he was unable to buy one that suited his needs. He was convinced other people would be interested in his creations and began making tents for sale.
By 1960 the company’s success meant production was transferred to bigger premises, and a year later, to an even larger plant at its current address. In 1964 Isabella’s first awning went into production, and in 1975 its first subsidiary was set up in the UK. Today the group head offices are in Denmark and over the years, a number of what Isabella calls daughter companies have been established in Europe, at locations such as Norway, Germany and Holand, with sub-companies in Sweden, Italy, France and Belgium.
IN CONVERSATION WITH…
Practical Caravan will be talking to Steve Biggs, Managing Director of Isabella, in the Van Live! Event Theatre (Hall 6) throughout the show.
You’re in Hall 4 Accessories & Shopping Village at Van Live! See who else is exhibiting in this hall, or take me to the Show Guide.
Isabella thinks that the warm colours of its Penta range will go down well with those people who use the same pitch for the whole season
